By Instagram got launched in October 2010 as a photo and video-sharing social networking service. But slowing and gradually in a single decade it daily stuff for youth. They got habitual to this for sharing memes, making reels, tagging, and posting their everyday things.
Instagram is one of the famous social media networks used by marketers to connect with their audiences. It is also the most popular social network for creating an influence on people.
Almost every brand and marketer try their best to have the influence of their product on the crowd. They try different techniques to catch the attention of viewers.
However, No one can beat the power and influence of a celebrity or match their follower bases.
Find a list of the top highest-earning celebrities and great influencers on Instagram.
1. Christiano Ronaldo
Followers – 235M
Average Engagement Rate – 2.22%
Average Price Per Post – $466,100 – $776,833
Christiano Ronaldo is one of the most popular football players in the world and one of the famous personalities. He is a Portuguese football player, who plays forward.
Ronaldo is the dream celebrity for brand recommendations for any sports brand. Unlike other celebrities who often just mention a brand and don’t even bother to write a caption, he actually does a good job.
2. Ariana Grande
Followers – 197M
Average Engagement Rate – 1.55%
Average Price Per Post – $391,530 -$652,550
Ariana won awards as, American singer, actress, and songwriter who has several hit singles. Her recent single, “Thank You, Next,” has been a prominent music billboard worldwide. This has made her grab the second position among the highest-earning Instagrammers of 2019.
A simple mention of her on Instagram feed can help you to achieve her 165 million followers.
3. Dwayne Johnson
Followers – 193M
Average Engagement Rate – 0.27%
Average Price Per Post – $383,014 – $638,356
Dwayne, popularly known as, “The Rock,” is a Hollywood actor who first gained popularity as a wrestler in the TV show called WWE. He is famous for his solid build and is mostly found in action movies. And, his this uniqueness makes him a perfect celebrity influencer for health and fitness brands.
4. Kylie Jenner
Followers – 189M
Average Engagement Rate – 2.83%
Average Price Per Post – $375,224 – $625,374
Kylie runs her own beauty brand, Kylie Cosmetics, and is one of the greatest influencers in the beauty industry. She belongs to the famous Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has its own set of accomplishments.
Kylie is a celebrity influencer who charges over a million dollars per post and is mostly found endorsing luxury fashion and beauty brands.
5. Selena Gomez
Followers – 186M
Average Engagement Rate – 2.12%
Average Price Per Post – $369,217 – $615,361
Selena Gomez is a famous Spanish singer and actress who has a massive fan following worldwide. She has a huge follower base on Instagram and has been among the most famous Instagrammers for years. On an average of 2.12%, she is having an engagement rate on her Instagram posts.
Maximum times she found endorsing fashion, lifestyle, and beauty brands.
6. Kim Kardashian
Followers – 183M
Average Engagement Rate – 1.97%
Average Price Per Post – $364,185 – $606,975
Kim Kardashian is also a well-known celebrity who rose to fame after being featured in a TV series based on her family. She just launched her cosmetics brand, KKW Beauty, walking over the footsteps of her half-sister, Kylie Jenner.
Kim is very popular on social media and frequently has media attention and gets both good and bad publicity.
7. Leo Messi
Followers – 162M
Average Engagement Rate – 2.93%
Average Price Per Post – $321,958 – $536,596
Lionel Messi is an Argentine professional footballer who doesn’t really need any introduction. He is the evergreen most popular footballer. He plays forward both for Argentina’s national team and the Spanish club, Barcelona.
He has done several brand endorsements, not limited to brands in the sports and fitness categories.
8. Beyonce Knowles
Followers – 152M
Average Engagement Rate – 1.37%
Average Price Per Post – $301,829 – $503,049
Beyonce is a very famous singer as well as an actress who was earlier a part of the famous brand, “Destiny’s Child.” She is one of the famous singers in the world and has sold over 100 million records across the world.
Netflix launched a film about her life, and she promoted the same on her Instagram page.
9. Justin Bieber
Followers – 144M
Average Engagement Rate – 0.78%
Average Price Per Post – $285,281 – $475,468
Justin Bieber is having another level in popularity as an American singer, primarily because of his massive fan following. He has a global fan base and that makes him the most needed personality for brands who want to reach that audience.
10. Neymar da Silva
Followers – 140M
Average Engagement Rate – 0.97%
Average Price Per Post – $278,453 – $464,089
Neymar is a Brazilian footballer who plays forward for the Brazil national team as well as the French club, Paris Saint-Germain. He has quickly risen to fame and is now counted among the legends like Messi and Ronaldo.
He is a good personality for sports and fitness brands who are looking for a celebrity to endorse their brand. the sports shoes brand Nike.
11. Taylor Swift
Followers – 138M
Average Engagement Rate – 1.21%
Average Price Per Post – $275,147 – $458,579
Taylor Swift is an American singer and songwriter with a worldwide fan base. She is one of the highest-selling artists of all time as well as has several record-breaking singles. She has achieved 10 Grammys, one Emmy, 12 Country Music Association Awards, and 23 Billboard Music Awards.
12. Kendall Jenner
Followers – 136M
Average Engagement Rate – 3.20%
Average Price Per Post – $270,601 – $451,001
Kendall Jenner is the sister of Kylie Jenner and a part of the Jenner-Kardashian family. She also features in the TV series, “Keeping up with the Kardashians,” which is based on this family.
She is a model who has worked with several reputable companies like Victoria’s Secret and Estee Lauder. Her popularity and a huge social media fan base keep landing her paid collaboration opportunities. She sponsored posts that she created for the fashion brand, Stuart Weitzman.
13. Jennifer Lopez
Followers – 128M
Average Engagement Rate – 1.02%
Average Price Per Post – $254, 738 – $424,563
Jennifer Lopez is an American actress, singer, dancer, fashion designer, producer, and businesswoman. In 1997, she was the first Latin actress who earned over $US1 million for a film and made herself as the highest-paid Latin actress in Hollywood. She has also reached at success in the music industry and became the first woman to have a number one album and film in the same week in 2001.
She fronts multiple fashion labels, recently adding American denim brand Guess to her roster.
14. Nicki Minaj
Followers – 121M
Average Engagement Rate – 1.98%
Average Price Per Post – $249,156 – $400,260
Nicki Minaj is popular as a rapper, singer, songwriter, model, and actress. She has won several awards for her music, including six American Music Awards, four MTV Video Music Awards, and 11 BET Awards. She was nominated for 10 Grammy awards but has not won one yet.
She often endorses luxury brands or simply mentions them in her Instagram posts.
15. Khloe Kardashian
Followers – 119M
Average Engagement Rate – 1.55%
Average Price Per Post – $236,382 – $393,970
Khloe Is another businesswoman and socialite from the Jenner-Kardashian clan. She co-founded an apparel brand called Good American. She is also involved with Kylie’s beauty brand and often designs several collections and fragrances.
16. Miley Cyrus
Followers – 113M
Average Engagement Rate – 0.48%
Average Price Per Post – $224,296 – $373,826
Miley Ray Cyrus is famous as an American singer-songwriter, actress, and record producer. She became a teen idol while portraying the title character of the Disney Channel television series Hannah Montana. As Hannah Montana, Miley earned huge popularity and attained two number-one and three top-ten soundtracks on the U.S. Billboard 200. She has also gained three U.S. number-one albums in her own right and three other albums in the top five. She often cites her as an example of a successful child actor-turned-singer.
She went from innocent Nickelodeon star to full pop star, and she used her Instagram account to help her re-brand. She deleted her account briefly in 2018, but it wasn’t gone for long.
17. Katy Perry
Followers – 103M
Average Engagement Rate – 0.39%
Average Price Per Post – $204,949 – $341,578
Katy Perry is popular as an American singer, songwriter, and television judge. She gained fame in 2008 with her second album, One of the Boys. All subsequent albums have topped the U.S. Billboard 200.
She has nine U.S. Billboard Hot 100 number one singles, five Billboard Music Awards, five American Music Awards, a Brit Award, and a Juno Award. Her Super Bowl XLIX halftime show performance is the most-watched in history.
She even teased her new Katy Perry Collection in 2017and she still promotes shoes from her Katy Perry collection through her Instagram account.
18. Kourtney Kardashian
Followers – 99M
Average Engagement Rate – 1.19%
Average Price Per Post – $196,032 – $326,720
Like her sisters, Kourtney Kardashian acted in Keeping Up with the Kardashians. She got familiar in the retail and fashion industries and has launched several clothing collections and fragrances. She launched a new website called Poosh in 2019.
She used Instagram and other social accounts, endorsing products such as waist slimming pants, beauty products, Coca-Cola, and prescription drugs.
She recently shared posts on behalf of Febreze, although there was not that positive result by the non-glamorous product promotion.
19. Kevin Hart
Followers – 79.9M
Average Engagement Rate – 0.62%
Average Price Per Post – $0.48M
Kevin Hart is an American actor, stand-up comedian as well as producer. He has participated in several popular movies and TV shows including “Jumanji” and “Modern Family.” He is quite active on Instagram and has a substantial fan base.
As a known personality, he often gets the opportunity to design his own collections for different brands.
20. Ellen DeGeneres
Followers – 92M
Average Engagement Rate – 0.24%
Average Price Per Post – $183,284 – $305,473
Ellen DeGeneres is still struggling in the media currently, but she has built a successful talk show over many years. She performed in the sitcom Ellen from 1994 to 1998 and has hosted The Ellen DeGeneres Show since 2003.
She is unique in her social handles account like Instagram, as it represents her show, as much as Ellen herself
She uses her Instagram account to promote items sold by E.D., her lifestyle brand. Like, she recently promoted a post about a floor lamp crafted by Generation Lighting.
